A stale brand in much need of revitalization, Got2b gets a fresh new look. I have implemented a campaign launching the new brand with a final goal of strengthening brand equity, and increasing the user base.*

Brand Positioning: To those who crave freedom, Got2b are the products that inspire you to create with confidence, so you can embrace your differences. You lead the way, let our super styling products help.

Strategy: Christian Tymec
Art Direction/Design: Christian Tymec
Photography: Terry Richardson

*this is a student thesis

Product samples will be distributed in direct mail and magazine advertisements.

Brightly coloured out of home transit posters and billboards are easily identifiable, and will be placed strategically near schools, and in shopping malls.